Cars

Mercedes-Benz and Moncler: Project Mondo G

A doudoune car is the fun concept that Mercedes-Benz and Moncler came up with during London fashion week.

Called PROJECT MONDO G, this concept recreates the iconic Mercedes-Benz G-Class by merging the characteristics of the G-Class with the distinctive signs of the Moncler down jacket. 

 

A car and piece of art that was first unveiled at Moncler's "The Art of Genius" show during London Fashion Week. PROJECT MONDO G marks Moncler's first automotive partnership. The result is a dramatic contrast between the angular design of the G-Class and the soft, flowing lines of the quilted textile.

 

Essential and inimitable, with functionality at its core, these two functional objects have become, over the last decades, material examples of a lifestyle of value and luxury.

 

The fusion of these opposites has therefore given birth to a sculptural object: PROJECT MONDO G which invites you to experience the transformation of a once purely utilitarian object into a designed work. And its dimensions are impressive: 4.6 m long, 2.8 m high, 3.4 m wide including spectacular wheels and a weight of 2.5 tonnes.

 

 

A closer examination reveals other characteristics: the rough patina which is the visible trace of use, and which refers to functionality and practicality. Perfect, shiny reflective surfaces that underpin the claim to luxury. It is also no coincidence that the PROJECT MONDO G sports a huge zipper, another deliberately striking and eye-catching element. This zipper is a practical reference to the versatility and variability of products, vehicle and jacket.

 

According to Mercedes-Benz, this first collaboration with Moncler opens new horizons and creates opportunities that will lead to other novelties very soon.