With an avant-garde design and sensual volumes, without forgetting the associations of stones and unique colors and an ultra-contemporary look, La Gioia de Pomellato, the Italian house's first foray into the world of fine jewellery, is in perfect accord with its aesthetic codes, as we have been able to appreciate them since the 1960s. Even more, these codes are magnified in a new precious and joyful universe, with the original style and the artisanal know-how which have made the reputation from Pomellato.

 Unconventional by nature, Pomellato has made jewelry its favorite field by offering women jewellery made to measure: creative, desirable and accessible. Since its founding in 1967 in Milan, the brand has introduced its values ​​of fashion and ready-to-wear in the very conservative field of jewellery. It’s known for dusting off gold and stones by infusing them with the spirit of its time. 

In 2020, Pomellato explores a new field of creation and launches its first high jewellery collection, composed of 165 models. This collection called La Gioia reflects a form of Italian art de vivre in which no distinction is made between everyday jewellery and formal jewellery, for beauty that conquers all… 

With this in mind, the making of the La Gioia high jewellery necklaces, rings, bracelets and earrings was entrusted to the same craftsmen who develop all the jewellery lines of the house. 

A single know-how and a unique quality are put in place in the large workshop of "Casa Pomellato" where a hundred goldsmiths operate who shape the precious models by hand from A to Z.