It was in the south of France, in Saint-Tropez, that the beauty posed for the brand's emblematic rock models.  26 years old, 1m79, all leggy and influential with her 214 million followers, who immediately liked the visuals of the campaign on her Instagram account, Kendall Jenner perfectly embodies this new vision of freedom and modernity, as the Messika house conceives it.

According to Valérie Messika, it is a young woman who is perfect in her time and mistress of her destiny, who represents the alpha woman of today.

An alliance of grace and strength, between athleisure and performance, in an iridescent lamé blue jersey or jacket, Kendall Jenner exudes self-confidence. 

To capture this free woman, the Australian photographer Chris Colls combines the aesthetics of fashion photography and moving elements, for a multi-level reading, like Messika jewelry, which wants to be the symbols of this plural femininity today. The accumulations punctuate the pace while Kendall, her gaze planted in the lens, is magnetic.

Through this campaign, the House wants to confirm its complicity with women. So that they live each moment as they have decided, Messika jewelry is easy to wear and combine. All share one and the same ambition: have confidence to feel free. Jewelry like talismans that modern women want to give themselves.

So many pieces that can be mixed and worn in all situations of daily life, to better infuse this series of fashion shots with the movement and dynamism so dear to their creator.  

Models with a very Parisian touch created by a house whose know-how Kendall Jenner appreciated, especially since the beautiful Californian adores Paris.