Acqua di Parma and forte_forte are teaming up again to present their forte_forte loves Acqua di Parma collection in Forte dei Marmi, at the Alpemare Beach Club.

An all-Italian love story inspired by the partnership between this House, the embodiment of the most sophisticated Italian style, and a fashion house with dreamlike charm, with timeless creations that resonate with emotions, between passion for Italian craftsmanship and Made in Italy heritage, or simply the atmosphere of Italian landscapes and pure, natural beauty.

In the charming seaside town of Forte dei Marmi, the legendary Alpemare Beach Club has hosted artists, poets and actors from all over Europe for the last century. Today it belongs to the Bocelli family, which has retained its charm and atmosphere. The joyous atmosphere of the Italian Mediterranean is transmitted naturally and spontaneously in this sparkling setting. Here, the graceful swirls of butterflies and dragonflies, which characterize the collection, adorn the beach towels and the soft cushions that decorate the beach tents, offering Alpemare guests a magical experience.

The dreamlike motif created by forte_forte for Acqua di Parma appears again on the scented candles in the lounges, in the garden and in the restaurant of Alpemare. The luminous notes of "Mirto di Panarea" float all around, resulting in an uplifting feeling of awakening and harmony.

It is the perfect setting for this "forte_forte loves Acqua di Parma" collection, designed to express the joy of renewed freedom and rebirth surrounded by the vegetation of the Italian Mediterranean.

Each product has been carefully selected down to the smallest detail, conveying a shared passion for traditional craftsmanship and premium Italian ingredients.

 To create a fragrant dream during an Italian holiday full of emotions.