Accessories

Jaeger-LeCoultre celebrated Lunar New Year with Jackson Yee.

On the occasion of the Lunar New Year 2023, Jaeger-LeCoultre presented a new campaign featuring its latest global ambassador, Jackson Yee, recognized as one of the main talents of the young generation in China.

A series of photographs and videos, in which the actor, singer and dancer brings his irresistible charm. 

 

Under the theme "Moments Made of Gold", the campaign celebrates those special moments in life that are charged with positive energy and create golden memories. 

 

 

Minimal decor of red and gold - colors that symbolize good fortune, happiness and wealth and reflect the joy and energy of Lunar New Year celebrations…

 

A large golden sculpture inspired by Jaeger-LeCoultre's new Art Deco alphabet created by Alex Trochut, the letter "M" represents the Master Ultra Thin Tourbillon Moon that Jackson Yee wears on his wrist. 

 

With moon phase and date displays being the natural choice of complications to mark the Lunar New Year, the Master Ultra Thin Tourbillon Moon combines the technical virtuosity of the self-winding Caliber 983 with the enduring beauty of a rose gold case and a white eggshell dial. 

 

With an elegance that transcends the ages, the watch has become a collector's item to be treasured through countless new years and, above all, one that is passed down.