Gucci HA HA HA is a new collaboration that represents the culmination of a creative journey for two, the synthesis of a friendship between Gucci's creative director Alessandro Michele and singer-songwriter and actor Harry Styles. 

Alessandro Michele and Harry Styles met many years ago, at the very beginning of their respective solo careers: Alessandro Michele when he started working as creative director at Gucci and Harry Styles after the release of his first album. This meeting immediately gave birth to a relationship based on exchange, creative osmosis and the need to explore. 

It is also with this neological expression “hahaha”, the mixture of their initials, that Harry Styles and Alessandro Michele sign the messages that they have been exchanging for years. Everyone knows Harry Styles has an amazing sense of fashion. 

The idea of ​​working with Harry came to Alessandro one day while they were on the phone: he suggested that he create an “ideal wardrobe” starting from small curiosities that come together in childish visions. The result: a mix of aesthetics ranging from 1970s pop and bohemian to recasting the image of the gentleman into a reverse memory of menswear couture. Gucci HA HA HA is a joyful collection conceived as the avant-garde sign of new visions of beauty, shaped according to emancipatory codes. 

Elements of English tailoring took on romantic overtones, in a new definition of masculinity, through the eccentric use of the Prince of Wales, to create double-breasted coats, the essential pre-eminence of handmade processes that we find in the manufacture of jackets or details of coated and pearly shirt buttons. 

Alongside dressy suits, treated denim jackets and velvet suits in irregular tones, we find pajamas with astonishing prints and bowling shirts, lined coats with hoods and toggle closures and pleated kilts with adjustable straps in leather. 

The creative paths and particularities of two artists are combined in this synthesis, for the best of the Gucci house.